Dos and Don'ts of creating your coach profile
In order to be successful as a coach on the GCG Platform, your most important asset that will secure introductory sessions with potential clients is your coach profile.
Your coach profile demonstrates your affiliation to the Global Coach Group network and adds credibility before the client has even viewed your full profile.
First impressions matter! Clients look through multiple profiles before selecting the right coach, so you want to make sure that you include the main highlights that make YOU the perfect coach to work with. With that being said, here are the ‘Dos and Don’ts of Creating Your Coach Profile’.
DOS
Start with your value proposition and be clear and concise – In the Bio section provide a clear and concise introduction of 3-4 sentences that explains the value you deliver. Articulate your personal coach brand and the value that you bring to your coaching clients instead of talking about you, your passion, and your personal experience. Do not let the client read through your profile to find and figure out your value proposition, then you have lost the client.
Include relevant corporate experiences that have contributed to your growth as a coach and as a leader. Include company names, position titles, and the number of years worked.
Consider including case studies (optional) – Case studies are an effective way to demonstrate how your coaching has added value to the leader. Include 2-3 case studies that demonstrate your ability to work with leaders in various positions and industries.
Add a client list (in the Experience section).
Include testimonials – One of the easiest metrics of trust is to see the references and recommendations you received from previous clients. These testimonials are a confirmation of your expertise in the leadership coaching realm.
DON'TS
No need to include personal information – Clients want to know about your unique skills and professional experiences that make you an effective leadership coach. At this point clients are much less interested about your hobbies, family situation, or your career goals.
Do not copy and paste your resume – Include relevant corporate experiences that have contributed to your growth as a coach and as a leader. Include company names, position titles, and the number of years worked.
Choosing your profile picture – Do not use pictures with a noisy background that includes other people, multi-colored walls, furniture, etc. Instead, make sure that you are in the center of the photo with a solid background color and in professional attire (business professional or business casual). Also, your face should face the reader or the center of the page and not the edge of the profile.
Refrain from using bullet points in the Bio and Experience sections, as this makes your coach profile look too resume-like. However, you can use bullet points to list your qualifications and accreditations in the Qualifications area.
Do not include references to your current company – Your coach profile demonstrates your affiliation to the Global Coach Group network and as such, should not include your company information.
A few examples of well written profiles
Need help with drafting your profile?
We offer a Professional Profile Writing Service to our Associate Coaches in case your schedule doesn’t allow you to write your own profile. Hundreds of our coaches have benefited from our profile writing service, as it saves valuable time and you receive a well articulated coach profile written by our professional writers. You can sign up for our Professional Profile Writing Service here.
Though writing a great profile takes time, investing your time in positioning yourself successfully at the outset is a valuable asset for years to come.
Good luck!